Linton, Maidstone based Barbara Saul is an Internet marketing strategy consultant; ensuring that clients are making the most of the web, and making it really easy for their customers to buy from them. Understanding what your customers will respond to is one of the most important aspects of your online activity - if a business doesn't get that right, they'd may as well not bother. Of course they also have to find the website (if that's what will work best for you) - Barbara Saul makes certain of that too.